The "LIFE Branding" project creates a memorable visual identity for an environmental organization to effectively communicate its mission and values.

The logo, a clean "LIFE" wordmark, combines simplicity with elegance. It features earthy tones to emphasize a connection to nature, while using magenta as an accent color to add dynamism and capture attention.

This branding aims to position the organization as a modern and dedicated player in environmental protection, raise awareness about sustainability issues, and inspire people to join the movement.